Items where Author is "Cai, Ping"
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Article
Yen, Tsai-Fa (TF) and Cai, Ping and Qiao, Jing (2022) Modelling the Impacts of Social Value on Platform Identity: The Mediating-Moderating Research Design in Live-Streaming Context. Asian Journal of Economics, Business and Accounting, 22 (23). pp. 209-224. ISSN 2456-639X